People like to tell us our logo looks
sort of like a column chart, but without the lines.
Not a bad way to put it really. We never really cared
much for lines. Client-focused, service-oriented, highly
creative—but devoid of lines. Above-the-line,
below-the-line, top-line, bottom-line, off-line, conventional
vertical reporting lines, horizontal waiting lines.
In fact, we’re completely outside the lines of
traditional thinking.
Ultimately, we are an organization where serving
people supersedes everything but good judgment and
accountability.
Others say our logo seems to depict growth.
There’s
no doubt about it. Funders don’t just support
the nonprofits we work with—they invest in them. So our clients become investments.
And they grow.
Still others point out that the orange
dots intuitively and vibrantly portray the concept
of Impact Visualization. That’s true too. As
The Nonprofit Impact Reporting Specialist™, we
are indeed at the vanguard of producing “Live!” Impact
Visualization for Nonprofits™.
There’s never been
anything quite like it, and there still isn’t,
yet.
To us though, the dots in our logo represent more than growth and more than Impact Visualization.
They illustrate small, but meaningful contributions—community
imprints. Every contribution we make to support you
is an opportunity to leave an imprint on our communities.
It is through this collection of imprints that we can
make a positive impact in communities across America.
